With a GDP of $29T and 335M consumers nationally, the US is an ideal market for Nepali companies to expand their business. A growing number of companies from Nepal are establishing a US based entity.

The US business culture is direct and efficient. In business, results matter and relationships can be built over time. Punctuality is important and seen as a sign of respect to other’s time. Addressing people by their first name in the workplace is common and ideas can flow from anywhere in the organization. A growth mindset is highly encouraged and failure is seen as a learning step.

Using the 5C’s framework will help Nepali companies grow in the US market.